Area Sales Manager Eastern Europe

Drive the growth of a premium Dutch engineering brand across Poland and key European markets. As Area Sales Manager Eastern Europe, you will build a long-term dealer network for compact cranes and innovative tracked carriers, combining commercial drive with hands-on product demonstrations.

About the role

Work remotely from Poland and report to the Sales Director at the company's headquarters in Barneveld, the Netherlands. You will join a commercial team of 5 other Area Sales Managers based across Europe, with up to 60% travel to dealers and customers.

Your territory covers Poland, the Czech Republic, Slovakia, Slovenia, Hungary, Romania, Serbia, Croatia, Austria and Italy. This high-autonomy role combines building new partnerships from scratch with growing existing key accounts.

About our client

Our client is a Netherlands-based global leader in compact cranes and innovative tracked carriers. Their high-tech machinery serves glazing, industrial construction, rental and specialized lifting sectors. You will represent their Dutch engineering expertise across Poland and broader Central and Eastern European territories.

What you will do

• Build a dealer network from scratch, proactively developing new partnerships and training dealers on compact and mini cranes, spider cranes and tracked carriers.
• Maintain existing relationships and take responsibility for key accounts.
• Analyze market trends and translate opportunities into concrete sales strategies.
• Advise dealers on product selection, prepare quotations and support hands-on demonstrations.
• Travel regularly to dealers and customers throughout your assigned region.
• Introduce new products, translate technical information into commercial content and support marketing campaigns.

What you bring

• A Bachelor's degree or equivalent practical experience, preferably in International Business, Commercial Economics or Engineering.
• Experience in B2B capital equipment, heavy machinery, vehicle construction or the construction and lifting industry. Understanding cranes, hydraulics or electric carriers is a major plus.
• A proven track record in field sales, territory management or account management.
• The ability to represent the business locally and build trust with contractors and dealers.
• Polish and English language skills; other European languages are a plus.
• Strong commercial skills, persuasiveness and technical insight.
• A hands-on mentality, comfortable with live product demonstrations and technical analysis.

What they offer

• An attractive salary package.
• A company car equipped for regular territory travel.
• A flexible work-from-home policy.
• A high level of autonomy and the opportunity to build a high-growth territory from scratch.

Interested or have questions?

Apply directly through the form on this page, or reach out to Darcie at darciehudson@goaheadhire.com or call +31 6 57049518. Every applicant hears back from a consultant personally.